The Common Vision for Sustainable Seafood helps businesses representing 80 percent of the North American grocery and institutional food service markets deliver on sustainability commitments. Businesses need to ensure the long-term viability of their seafood supply. The Common Vision provides a path businesses can take to move toward that goal.

First released in 2008, the Common Vision describes six realistic steps companies can take to develop and implement a sustainable seafood policy. The updated version, released in 2016, reflects industry progress and changes in the sustainable seafood landscape. Additions include recommendations to:

  • Address social issues like human rights violations and labor exploitation,
  • Verify sustainability by tracing products back through the supply chain, and
  • Require transparency and progress from fishery and aquaculture improvement projects.

We’ve paired the updated Common Vision with a bank of online resources to support businesses implementing sustainability commitments. We plan to grow this resource bank over time.

“Consistent guidance from the conservation community in the form of the Common Vision was incredibly helpful as we worked with New England Aquarium to develop our sustainable seafood commitment. Now we’re excited to see the updates that expand its focus. We believe this expansion is critical because we are committed to supporting our local communities in addition to the broader global ecosystem.”

Andrea Pinabell, Vice President Sustainability, Starwood Hotels & Resorts

“The Common Vision has been invaluable as a guide for our organization and the industry to build a sustainable future for seafood. The 2016 version responds to new challenges facing the seafood industry, making the Common Vision even more essential to enable businesses to accelerate the positive change already in motion.”

Buster Houston, Group Director of Seafood, Albertsons Companies

Business leaders and conservation groups have worked together to make the seafood industry more sustainable. With an updated Common Vision and continued partnership, we can build on this progress and address new challenges to conserve this vital resource and the commerce, businesses, and jobs that depend on it.

Steps to Achieve a Common Vision for Sustainable Seafood

  1. Make a Public Commitment – Develop a comprehensive policy on sustainable seafood that includes time-bound objectives for addressing environmental and social issues and traceability.
  2. Collect Data on Seafood Products – Monitor the sustainability of seafood products and assess labor and human rights risks within your supply chains.
  3. Make Responsible Sourcing Decisions – Support sustainable and improving seafood sources through purchasing decisions.
  4. Be Transparent – Make information regarding the environmental and social performance of seafood products publicly available and report on progress against your sustainable seafood commitment.
  5. Educate Staff, Customers, and Vendors – Educate employees, customers, suppliers, and other key stakeholders about sustainable seafood, including the importance of addressing environmental and social issues and working toward full traceability.
  6. Support Improvements in Fisheries and Aquaculture – Engage in policy and management reform that leads to positive social, economic, and environmental outcomes in fisheries and aquaculture production, including ensuring implementation of core labor standards.

Read the full Common Vision